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HispanicS In
Cannes 2024
Join us to represent, elevate, and unite Latinos on this global stage from June 17-21, 2024
Position Hispanics in the Creative Global Agenda
The Latino economy is thriving and deeply intertwined with our community's success. As the fastest-growing minority group in the US, Latinos are reshaping markets, politics, and culture. At this pivotal moment, investing in the Latino community is crucial to unlocking our potential and ensuring a prosperous future for all. Unity and decisive action today are essential.
Increasing Latino representation in Cannes is critical, particularly amid rising AI bias and anti-DE&I narratives. This year, we emphasize embracing new technologies to elevate Latino potential and dismantle stereotypes. Media and all companies must invest in US Latinos, recognizing them as a growing, profitable market.
Take action now to secure opportunities for future generations!
HISPANIC STAR EVENTS
Planning to attend the Cannes Lions Festival this year?
Join Hispanic Star and register for our events below.
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Seize the Moment: Unleashing America’s Full Potential Through Diverse Consumers
Join this panel at Cannes Lions to explore US Hispanics' cultural and economic impact, with insights from the Hispanic Sentiment Study.
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Monday, June 17, 2024
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3:00 PM - 4:00 PM
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Hispanic Happy Hour: Celebrating the Latino Way!
Join this celebration at Cannes Lions Festival Terrace to unify and energize Latinos and Allies. The event will focus on intersectionality and empowerment amidst AI bias and anti-DE&I concerns. *Festival Badge Needed to Access the Terrace*
Monday, June 17, 2024
5:30 PM – 7:00 PM
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Latino Bytes & Brunch: Decoding the Game-Changing Dynamics of Hispanics in Sports and AI
Join the Latino Bytes & Brunch at Whalar to explore the intersection of sports, AI, and marketing strategies in the Hispanic community, driving impactful campaigns and fostering inclusion.
Tuesday, June 18, 2024
10:30 AM – 12:00 PM
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Cannes VIP Hispanic Mixer
Join us at Meta Beach for exclusive networking with special guests, celebrating the vibrant diversity of the Hispanic creative industry.
Tuesday, June 18, 2024
3:00 PM - 4:00 PM
Latino Day at Le Rooftop - Networking Lunch & Presentation of Travel and Food New Show: MXN
Discover MXN's mission to explore and promote Latino communities' rich culinary traditions and cultural heritage.
Thursday, June 20, 2024
12:00 PM - 1:00 PM
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Latino Day at Le Rooftop - From Inspiration to Action Panel: When Brands Become Publishers
Discover the keys to turning your brand into a daily content hub! Learn from experts about leveraging digital platforms to captivate and retain audiences, establishing your brand as a leading destination for exploration.
Thursday, June 20, 2024
1:00 PM - 1:30 PM
Latino Day at Le Rooftop - Harnessing AI to Craft Relevant Content
Explore how AI can help brands create culturally relevant, timely, and engaging content for diverse and influential markets.
Thursday, June 20, 2024
2:00 PM - 2:30 PM
Take a look at some other Hispanics in Cannes events.
Diversity in media: Assessing progress toward meaningful representation
Tuesday, June 18, 2024
1:00 PM - 1:45PM
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T-Mobile Cabana
Get in the Game: Level Up Your In-Game Ads with LGBTQ Inclusion - GLAAD in conversation with Nielsen
Wednesday, June 19, 2024
3:30 PM - 4:00 PM
Yahoo Beach
Cultural Cornerstones: Authentic Engagement with Latine Gen Z
Thursday, June 20, 2024
2:00 PM - 2:30 PM
Martinez Hotel
Cultural Nuance in Cross-Platform Campaigns Registration
Thursday, June 20, 2024
2:30 PM - 3:00 PM
Le Rooftop
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The Now and Future is Inclusive: Influence of the LGBTQIA+ Community
Monday, June 17, 2024
1:00 PM - 2:00 PM
Salon Culture Villa
Innovations in Targeting Latino Audiences Registration
Thursday, June 20, 2024
1:30 PM - 2:00 PM
Le Rooftop
Latino US Day 2024
Thursday, June 20, 2024
3:30 PM
Le Rooftop
AIMM Cannes 2024 Events
June 17-21, 2024
THANK YOU TO OUR Sponsors
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