Latino Data Pulse

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Latinos are fueling U.S. growth, from population and purchasing power to workforce and entrepreneurship. This short video brings together key economic and demographic data to set the stage for the conversations ahead and remind us why investing in this community is a business and cultural imperative.

In our opening remarks, we’ll introduce the goals of the summit, walk through what’s ahead, and celebrate the partners who helped bring us together. More than a gathering, this is a call to lead with purpose, shape the narrative, and move the Latino agenda forward together.

Numbers speak for themselves, and when it comes to the Hispanic community, the data tells a powerful story of growth, influence, and opportunity. This segment will spotlight key insights on Latino consumer behavior, trust dynamics, and wealth creation. By grounding our conversation in facts, we aim to shift perceptions, close gaps, and drive smarter investment in the community’s full potential.

The Latino community is no longer asking to be seen, they are expecting to be recognized. In this session, we will unveil the key findings from the Hispanic Sentiment Study, revealing the stark realities and soaring ambitions of a community at the heart of America’s growth story.

Wealth in the Hispanic community is growing, yet significant gaps remain. Data on homeownership and financial trends reveal both opportunity and disparity, highlighting the economic challenges and possibilities that define the community today.

What if everything you thought you knew about the Latino community in the U.S. was slightly off? Using hard data, this keynote challenges common perceptions and highlights four key demographic insights that redefine the Latino story.

The Hispanic community’s trust fluctuates more than any other community in the country, generating a high distrust. The 2025 Edelman Trust Barometer reveals a new paradox at the heart of society. Rapid innovation promises a new era of prosperity but risks exacerbating trust issues, leading to further societal instability and political polarization.

Trust is the foundation of lasting impact. In this keynote, Jimmy Wales, founder of Wikipedia, explores how trust can be intentionally cultivated as a strategic asset. Drawing on lessons from one of the world’s most influential platforms, he reveals the principles that transform credibility into influence, and ideas into institutions that endure, underscoring trust as a foundational principle in engaging with any community, particularly in this case with the Hispanic community.

After the facts come the bigger questions, what do we believe, and where do we go from here? This keynote offers an inspiring reflection on the power and promise of the Hispanic community. It’s a call to shift mindsets, embrace what’s possible, and lead with conviction. A moment to connect data with purpose.

Latinos are projected to drive nearly 80% of new workforce growth by 2030, yet remain underrepresented in leadership. This session explores how investing in Latino talent isn’t just the right thing to do, it’s a business imperative. Learn why this young, growing, and highly engaged workforce is essential to your future competitiveness, and how to better recruit, retain, and elevate Latino professionals across industries.

As Chairman, CEO and President of Zimmer Biomet, Ivan Tornos brings a vision of healthcare that is both innovative and deeply human-centered. In this talk, he will share how breakthroughs in orthopedics are helping to solve the biggest challenges in healthcare and advancing the quality of life for the Hispanic community and people around the world.

With $4.1 trillion in purchasing power and rising, Latino consumers are shaping the future of the U.S. economy. This session breaks down why brands can’t afford to overlook this dynamic market—from spending patterns and brand loyalty to influence across key sectors like retail, tech, and entertainment. Learn how to meaningfully connect with Latino audiences and unlock long-term growth through authentic engagement.

Stories move people. They create empathy and connection—but how do we tell those stories? This session showcases the power of different channels to advance the community’s story with impact and intention. Leaders from diverse industries reflect on how their sectors (and you!) can amplify our narratives.

The Power of One: Your Impact Matters

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Change starts with one person. This short video highlights how individual actions can create ripple effects, reminding everyone that no effort is too small. It’s a call to embrace your own power and inspire collective impact.

As we wrap up the panel discussions, we now shift into breakout sessions designed for deeper learning and action. These smaller conversations will give you the tools, insights, and connections to take the next step in advancing the Latino narrative in your own space.

The HLS Program 2025 will feature two rounds of breakout sessions. Each round will offer three simultaneous sessions across six distinct topics. These topics are organized under three thematic tracks: narrative and factivism, leadership and personal development, and entrepreneurship.

These final breakout sessions are designed to move participants from awareness to activation. Whether you identify as Latino or are an ally looking to connect meaningfully with our community, these sessions will equip you with the tools, mindsets, and strategies to become a factivist—an advocate grounded in data and pride, ready to amplify the Latino narrative with purpose in your work, business, and community.