Yerddy M. Lanfranco is a seasoned executive and strategic leader with over 20 years of experience driving transformation and growth through data-driven marketing and advanced analytics across the financial services and advertising technology sectors.  

Currently, Yerddy serves as Senior Vice President of Advisory Services and Google Marketing Platform Reseller (GMP) at Acxiom, where she leads enterprise data strategy and oversees the GMP partnership, helping Fortune 500 clients maximize customer acquisition and loyalty.

Her extensive background includes serving as Global Senior Vice President of Growth and Partnerships at Kinesso, where she steered global teams to implement full-funnel measurement, optimization strategies, and Media Mix Models (MMM). She also holds significant financial expertise, having managed and forecasted UK P&Ls at Barclaycard, supporting customer acquisition channels that generated £200M in PBT.    

Yerddy is deeply committed to community service and mentorship, evidenced by her roles as the SOMOS Global Chair at Interpublic, an Advisory Board Member for the Center for Hispanic Marketing Communication, and as Board Vice-Chair for the Global Connections for Women (GC4W) Foundation and Faculty at the University Entrepreneurship Program. Her leadership is focused on translating complex data challenges into measurable business success and advocating for Hispanic excellence.