With over 15 years of expertise in US multicultural and global media sales, Rob Velez is a bilingual, bicultural inclusive marketing thought leader, who is passionate about helping marketers better understand how to authentically connect with consumers of diverse backgrounds.

As Vice President, Rob is responsible for developing, expanding, and overseeing Vevo’s multicultural ad sales revenue. By gathering marketplace insights, proprietary research data, and Vevo analytics, Rob develops a go-to-market strategy that delivers thoughtful client solutions utilizing Vevo’s cross-platform capabilities. He also plays an active role internally at Vevo, leading the company's various cultural celebrations and resource groups.

Rob is a member of AIMM and was named as one of Imagen Foundation’s Influential Latinos in Media in 2025 and Adweek's Young Influentials in 2022.