With over 35 years spanning business, non-profit, philanthropy, and politics, Marta Cerda leads ASI, a prominent Latino-led not-for-profit in Chicago. As CEO, she applies turnaround expertise, reviving ASI's fortunes. Marta's foresight in the post-acute health industry drives proactive change, evident in ventures like NE Healthcare Services, Inc., expanding from home to medical care. A dynamic force, Marta's chaired Norwegian American Hospital's Board, enhancing quality and financial stability. Her leadership, marked by energy and commitment, propels organizations forward, exemplifying a blend of vision and action in the pursuit of community impact and organizational success.