Marcela Van Wyk (Chacón Salgado) is a global marketing executive with over 20 years of experience leading award-winning brand strategies across consumer packaged goods (CPG), media, and sports. She has held leadership roles and played a pivotal part in launching and growing iconic global brands such as Adidas, Disney, Reebok, and JanSport, as well as beloved local brands like Don Pedro and Kölbi.Marcela is passionate about leveraging storytelling and cultural relevance to drive social impact. A proud Latina, she is deeply committed to elevating the voice, talent, and contributions of the Hispanic community. Her work blends data, creativity, and cultural insight to deliver both business growth and meaningful brand impact.Trilingual in English, Spanish, and German, Marcela holds an MBA and is a former elite athlete who represented Costa Rica at World Championships. Now based in Dallas, she continues to mentor and empower the next generation of Hispanic leaders.