Karen Vega is an industry-defining creative architect operating at the cutting edge of data, cultural intelligence, and strategic partnerships.
During a decade of transformative leadership at Paramount, Karen designed and executed Paramount's first-ever multicultural and growth audience sales strategy. Her career is defined by building meaningful bridges, seamlessly connecting brands to cultures and perspectives.
Drawing on deep consumer marketing expertise, she revolutionized the marketing team's approach by developing state-of-the-art social intelligence and measurement capabilities, turning social chatter into strategic foresight.

Karen is a powerful advocate whose unwavering commitment to re-shaping the perception and representation of the Hispanic community in media has garnered continuous acclaim.  She was named Influential Latino in Media by the Imagen Foundation in 2024 and 2025, she was recognized as a Hispanic Thought Leader of the Year by HispanicAd.com and received the Inca Cola Hispanic Leadership Award at Salute to Hispanic in Media during Super Bowl LVIII. She has also commanded the global stage as a featured speaker and presenter at the Annual Hispanic Leadership Summit on the United Nations Stage—every opportunity to elevate the power of Hispanics in media, you can count her on being there.
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Present day, Karen is in between successes leveraging her deep expertise in media as a consultant for clients in the media & entertainment space.
Karen’s personal mantra drives her everyday: Measure success by the impact you make, measure life by the joy you keep.