I'm a passionate entrepreneur and digital strategist with a knack for transforming data into compelling stories. As the founder of IndependenThinker LLC, I specialize in building customized bilingual digital marketing campaigns in English and Spanish that align with business goals and consumer insights. With a strong foundation in data analysis, market research, and content strategy, I help small businesses connect with their audiences through tailored messaging, tech-integrated workflows, and thoughtful design. From website customization to campaign performance metrics, every project is approached with precision, creativity, and a deep respect for the power of authentic connection. My career journey has been anything but linear, but that’s exactly what makes my approach unique, and it is a key factor. My previous work experiences have equipped me to blend skills that bridge traditional and digital media.  From managing multiple retail stores valued at $2.5 million to advocating for good social issues on social media, helping news reporters produce stories in fast-paced newsrooms, and supporting senior executives, I’ve developed a solid foundation in helping clients shape their voice, refine their message, and grow their presence through compelling content and thoughtful strategies in English and Spanish. I’m deeply attuned to the evolving intersection of technology, privacy, and creativity. Having followed major shifts like the sale of user-generated content for AI model training, I believe ethical data practices and transparent communication are essential for future-forward marketing. In a digital world where data and content are currency, protecting creativity and empowering communities remains at the heart of everything I do. When I’m not building strategies or analyzing trends, you’ll find me exploring emerging tech, advocating for digital rights, and occasionally curating the perfect meme to sum up the moment.  I thrive at the intersection of storytelling and strategy, where innovative ideas meet great intention and execution.