Ana Beatriz Muñoz Ruiz was born in Veracruz, raised in Mexico City, and later built a home and started a family in Cancún, México. Now based in Austin, Texas, Ana Beatriz is the founder of Altarxito, a line of products honoring Mexican culture and creating opportunities for meaningful remembrance.With a background in communications, production, and entrepreneurship, Ana Beatriz brings a lifetime of curiosity and creativity to everything she does. She has worked in sales and creative spaces, always centering her productivity on connecting to people and community.Her current journey as an entrepreneur with ALTARXITO reflects her ability to innovate and her commitment to valuing rich Mexican traditions. In collaboration with her team, they have created products that pay homage to the Day of the Dead and promote cultural celebration.She has been active in the real estate sector since 2000 in Cancún, Q. Roo, and was President of AMPI Cancun in 2013. In Mexico, she used to serve as Commercial Director for IBEROSTAR (2009–2013), as well as National Advisor in the International Directorate of AMPI Nacional (2014–2016), Treasurer at FIABCI (2020–2021), among other positions. She was one of the promoters of the real estate license in the state of Q. Roo, and promoter of the Market to Market program and good business practices.She is currently continuing her training and studies to become an entrepreneur in the retail area. She has the Business Skills Certification from City of Austin and is still going on.